Wilkinson decided to create a product line inspired by Canadian icons with great stories like the DHC-2 Beaver. Many of these stories were unknown, fading from memory or taken for granted. Those few individuals that knew them well would welcome any banner that invited the uninitiated to take interest.
A Red Canoe could be thought of as the Great, Great Grandfather of the DHC-2 Beaver and the ultimate symbol of pure, simple, idyllic, rugged, hard working Canadian lifestyle. And so the company name was born.
We delved further into Canadian stories and worked to include icons like the Canadian Broadcasting Corporation (CBC), Royal Canadian Air Force (RCAF), Royal Canadian Mounted Police (RCMP), CP Railway and many others. We hoped to share their histories and find ways to support and preserve their respective traditions and legacies.