Not long after our launch that other stores from outlying areas were inquiring about where these Country Home Candles were coming from – our wholesale business was started. We focused on selling to small family owned retail stores both in the city but more commonly in small towns all across Canada. Since we had already some success as retailers with our own stores we knew some of the attributes that made a good supplier and we wanted to reflect that in our business. The main thing that came out of this was that not only did retailers expect great products and service, they wanted and needed exclusivity to make them stand out in their town or area of the city with unique products. We decided to build our business around this concept, protect our retailers and guaranteeing them that our products would never, never be sold in the big mass market stores that were helping to dismantle small town main streets across our country.